Invalid traffic, ad fraud & publisher revenue
Field notes on protecting your ad revenue and your account — from the team building the AI Security Engineer for publishers.
Ad Network Policy Compliance: A Publisher's Checklist
A concrete ad-network policy checklist for publishers: ad placement, content, and invalid traffic — the setup mistakes that get AdSense accounts suspended.
Read 6 min →Block-Before-Serve: Stopping Ad Fraud Before the Impression Fires
Most IVT tools count fraud after the ad serves — too late. Block-before-serve suppresses the ad call for invalid visitors in under 5ms, so the impression never fires.
Read 6 min →Choosing a PubGuru Traffic Cop Alternative: What Actually Matters
A practical buyer's guide for picking a Traffic Cop alternative — block timing, false-positive policy, per-request transparency, and honest detection claims.
Read 6 min →Click Fraud 101: How Publishers Quietly Lose Ad Revenue
Click fraud doesn't just waste a click — it drains revenue and risks your AdSense account. Here's how it works, who's behind it, and how to stop it before it lands.
Read 7 min →GIVT vs SIVT: The Two Kinds of Invalid Traffic, Explained
GIVT is the obvious bot traffic you can catch at near-100% with zero false positives. SIVT is the sophisticated mimicry that needs scale. Here's the difference.
Read 5 min →How to Protect Your AdSense Account From an Invalid-Traffic Ban
Protect your AdSense account from an invalid-traffic ban: what triggers a suspension, why post-hoc filtering is too late, and how to block invalid clicks before serve.
Read 6 min →Server-Side vs Client-Side Ad-Fraud Detection: Why You Need Both
Client-side detection sees the browser but can be spoofed. Server-side detection sees the network but fires too late. Here's how the two layers actually fit together.
Read 6 min →The True Cost of Invalid Traffic for Ad Publishers
Invalid traffic costs publishers far more than the wasted impression. The full ledger: direct revenue, account-suspension risk, corrupted data, and infra tax.
Read 6 min →What Is Invalid Traffic (IVT) and Why It Drains Publisher Revenue
A clear, technical guide to invalid traffic (IVT) for ad publishers — GIVT vs SIVT, how it drains revenue and risks AdSense bans, and how to stop it before the ad fires.
Read 5 min →Why FPR=0 Matters: The Cost of Blocking a Real Reader
A false positive in IVT isn't a rounding error — it's a real reader you blocked, ad revenue you erased, and trust you lost. Here's why FPR=0 comes first.
Read 6 min →