https://pubsentry.com/blog Invalid traffic, ad fraud, and publisher revenue protection. https://pubsentry.com/blog/ad-network-policy-checklist https://pubsentry.com/blog/ad-network-policy-checklist Thu, 18 Jun 2026 00:00:00 GMT A concrete ad-network policy checklist for publishers: ad placement, content, and invalid traffic — the setup mistakes that get AdSense accounts suspended. https://pubsentry.com/blog/block-before-serve https://pubsentry.com/blog/block-before-serve Thu, 18 Jun 2026 00:00:00 GMT Most IVT tools count fraud after the ad serves — too late. Block-before-serve suppresses the ad call for invalid visitors in under 5ms, so the impression never fires. https://pubsentry.com/blog/traffic-cop-alternative https://pubsentry.com/blog/traffic-cop-alternative Thu, 18 Jun 2026 00:00:00 GMT A practical buyer's guide for picking a Traffic Cop alternative — block timing, false-positive policy, per-request transparency, and honest detection claims. https://pubsentry.com/blog/click-fraud-101 https://pubsentry.com/blog/click-fraud-101 Thu, 18 Jun 2026 00:00:00 GMT Click fraud doesn't just waste a click — it drains revenue and risks your AdSense account. Here's how it works, who's behind it, and how to stop it before it lands. https://pubsentry.com/blog/givt-vs-sivt https://pubsentry.com/blog/givt-vs-sivt Thu, 18 Jun 2026 00:00:00 GMT GIVT is the obvious bot traffic you can catch at near-100% with zero false positives. SIVT is the sophisticated mimicry that needs scale. Here's the difference. https://pubsentry.com/blog/protect-adsense-from-invalid-traffic https://pubsentry.com/blog/protect-adsense-from-invalid-traffic Thu, 18 Jun 2026 00:00:00 GMT Protect your AdSense account from an invalid-traffic ban: what triggers a suspension, why post-hoc filtering is too late, and how to block invalid clicks before serve. https://pubsentry.com/blog/server-side-vs-client-side-detection https://pubsentry.com/blog/server-side-vs-client-side-detection Thu, 18 Jun 2026 00:00:00 GMT Client-side detection sees the browser but can be spoofed. Server-side detection sees the network but fires too late. Here's how the two layers actually fit together. https://pubsentry.com/blog/true-cost-of-invalid-traffic https://pubsentry.com/blog/true-cost-of-invalid-traffic Thu, 18 Jun 2026 00:00:00 GMT Invalid traffic costs publishers far more than the wasted impression. The full ledger: direct revenue, account-suspension risk, corrupted data, and infra tax. https://pubsentry.com/blog/what-is-invalid-traffic https://pubsentry.com/blog/what-is-invalid-traffic Thu, 18 Jun 2026 00:00:00 GMT A clear, technical guide to invalid traffic (IVT) for ad publishers — GIVT vs SIVT, how it drains revenue and risks AdSense bans, and how to stop it before the ad fires. https://pubsentry.com/blog/why-fpr-zero-matters https://pubsentry.com/blog/why-fpr-zero-matters Thu, 18 Jun 2026 00:00:00 GMT A false positive in IVT isn't a rounding error — it's a real reader you blocked, ad revenue you erased, and trust you lost. Here's why FPR=0 comes first.